Diamonds have always enjoyed the status of being timeless across all the generations. Where the Round Diamonds were the undisputed choice for many, recently a shift in preferences has been observed among the newer generation of jewellery buyers. Their inclination towards Fancy Shape Diamonds has been evident and apparently mentioned in prominent reports such as the De Beers Flash Report and Rapaport Research Report. According to leading Jewellery Connoisseurs and Industry experts, Here are some of the important factors that have led to increased demand for fancies.
- Affordability - Fancy shapes are priced approximately 30% lesser than the Round cuts. Making them choose a bigger size fancy shape diamond compared to round diamond in their budgets. In the Rough diamonds planning stage a diamond engineer tends to choose fancy shapes as to plan a round diamond a rough diamond should have an ideal space to accommodate the maximum diameter and height, and since the Rough diamond shape being very irregular it is not always possible to achieve that hence by planning fancy shapes they can extract a bigger carat size and retain the maximum weight of the rough stone.
- Increased Purchasing power of women-As women who are the primary consumers of jewellery have become more financially independent it has given them the liberty to buy diamond jewellery of their choice. There has also been change in the usage of the jewellery pieces initially diamond jewellery was purchased for ceremonial purposes to mark in important events and hence worn only on special events but today a lot of women prefer diamonds for their daily wear and hence they prefer fancies over the usual round cuts for a Trendy appeal.
- Rise of Social Media - Social media platforms have an undeniable influence over the current generation wherein the Celebrities and Social Media influencers who enjoy a huge following have become the trend setters. They are constantly in search of making new fashion statements for creating engaging content. Since fancies are much more distinctive than the usual Round Cuts, they are being adorned by a lot of celebrities and social media influencers who are showcasing them on these platforms creating a new trend. As the current generation is constanlty exposed to social media, they are slowly getting inclined towards fancy shapes.
- Dynamic Fashion Taste - Even though Round cuts are still a prominent choice for many , the unique shapes of the fancies is their main point of attraction. Round cuts symbolizes love , commitment and matrimony, they are perceived to have a mundane appeal .whereas the fancies bring in a lot of zest with them , due to which they compliment the dynamic nature and the taste of the Millennials.
- New age Designs :- Considering the increasing popularity of the fancy shapes among the youth a lot millennial designers are coming up with eccentric jewellery designs made out of fancies in order to fulfill the demand of the like minded audiences. Another factor playing a role is the Fancy colours as the round diamond cannot retain the intensity of colour, all fancy colour diamonds are in fancy shapes making them an unsaid choice for popular designers who make high end jewellery.
This rising popularity of fancy shape diamonds has led to an increase in supply of them, but a major factor missed by many while choosing a fancy shaped diamond is its cut, unlike a round diamond the grading laboratories do not grade the cut in a fancy shape making it hard to find an ideal fancy shape diamond. Crafting a perfect diamond cut takes time and needs a lot of experience, that’s where consumers choose our company as we have had an Exhilarating Journey for Re-defining Fancy shaped Diamond Cuts. (Click this link to read the blog).
It’s on the basis of this expertise that today Fancy shape diamonds from Shivam Jewels are setting a mark on the industry find it hard to believe Log in to SJ.WORLD
Despite the pandemic situation the gems and jewellery industry has outperformed itself and has proved that it is here to stay. But with the changing times it will have to be dynamic and adapt to the tastes of the consumers. Considering the changing market situation, demand for fancy shapes are coming at par with the Rounds. But now it’s worth seeing whether the Round Cuts will be able to sustain the premium price it charges.
Footnote
For more on Fancy shapes read our blog -.
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